Product Design
Learning Transcript
Helping enterprise customers manage and track their employees’ skill development and learning with Udacity.
Product Design
Learning Transcript
Helping enterprise customers manage and track their employees’ skill development and learning with Udacity.
About
Udacity for Enterprise aims to transform the workforce by offering training solutions to businesses. This helps enterprise customers provide opportunities for their technical teams to close skill and talent gaps through company-specific learning paths and curriculum. The Udacity for Enterprise suite of product experiences are targeted to both enterprise customers and the end-user, enterprise learners.
Role
Product Designer
Responsibilities
UX strategy, Wireframing, Visual Design, Interaction Design,
Prototyping.
Team
1 Product Manager
2 Engineers
Objectives
Primary User — Student:
Enterprise students are learners who are employed at an enterprise customer’s business, and they have one of two goals.
1. Improve the skills in their current role through a promotion and/or raise
2. Learn new skills in order to transition to a new or advanced field
Secondary User — Enterprise Customer:
Enterprise customers are generally the point of contact(s) at a company that manages their employees on Udacity’s platform and purchases the curriculum for them. Their goal is to provide growth opportunities for their employees so they can be at the top-tier talent within their industry. By transforming their workforce, they have an advantage in being pioneers that disrupt the industry with a powerful and well-equipped team.
Business Goal:
Udacity’s enterprise business goal is to be recognized and valued as the leader in workforce training and tech education. They aim to provide cutting-edge, best-in-class curriculum in new tech fields such as machine learning and AI.
Discovery
Discovery
Design Opportunity
Enterprise customers expressed to us that in order to transform their workforce, they need a way to view and understand their employee’s learning progress. Being able to track progress also provides Enterprise customers transparency into the ROI of Udacity as a technical training platform.
Assumptions
Learners are able to develop new skills that are crucial for their current or prospective roles. Managing their progress is essential for the success of the business so they can continue to have top-tier talent that is always on the edge of technical advancements.
Storyboarding
Storyboarding
Hypothesis
In college, a transcript is a document that contains academic and historical record such as course enrollments, grades, honors, and a proposed degree. As inspiration, we believe that a transcript allows Enterprise customers a unique way of providing career growth opportunities for their employees.
Job Story
As a Program Manager at Cisco, I want a holistic view of a learner’s progress and their interactions with Udacity. With this, I have a stronger decision-making process for promotions and merit increases.
Job Story
As a Program Manager at Cisco, I want a holistic view of a learner’s progress and their interactions with Udacity. With this, I have a stronger decision-making process for promotions and merit increases.
Explorations
Explorations
A. Focusing on time spent in classroom
Feedback: Time in classroom is not a high indicator of success in determining value. A skills list is nice to see, but is not ready for implementation.
B. Overview with emphasis on enrollments
Feedback: Organizationally, this version received positive sentiment. However, it wasn't visually engaging but still met the requirements.
C. Measuring progress to anticipated growth
Feedback: The visuals are engaging and interesting. The graph is problematic and needs more clarity in definition and strategy.
User Testing
We gauged feedback from the Customer Success (CS) team, who are the next line of experts after our users. The CS team is comprised of Udacity staff who communicate with enterprise customers on a regular basis and have the most knowledge of user insights, needs, and wants. I conducted two sessions with CS team members to better understand how they might use a transcript, identify areas to help solve current pain points in their conversations with customers, and gather overall feedback on the design.
Visual Design Delivery
Transcript: General view
Entry Point A: Learner’s list
Entry Point B: Learner’s quick view modal
Measurable Impact
Assessing Udacity’s Value
It is important for Enterprise customers to gauge the ROI on Udacity as the technical training platform for their company. Having a visible representation of high-level usage on an individual scale is beneficial for affirming value for their employees.
The need to self-serve
Enterprise customers want a way to see a holistic view of a learner's enrollment, activities, and performance. Being equipped with this information helps customers to quickly and easily take actions such as re-enrolling them in a program after the learner develops other prerequisites on the job.
Redefining the growth framework
This project’s goal is aimed at helping Enterprise customers be more efficient in their work, particularly when it comes to career growth opportunities. For example, sending out an assessment to employees before a quarterly review could help customers see how students are progressing in a particular skillset. This could potentially be a measurement of success in determining a raise or promotion.
What's next?
Our strategy is only focused on the Enterprise customer’s view is to validate a proof of concept. We currently have analytics in the shipped product that is measuring the efficacy and usage. With this data, we can better define a second version of the transcript, as well as identify the requirements needed for a student-facing version in the future.